Final Title Design

Title Ideas

The logo we created above is effective due to large fonts which are appealing to the reader. The colours we have used catch the readers attention due to them being bright and bold, we believe it is important to have a colour scheme as it gives the audience something that is consistent which they will then recognise.  



In the mind map shown above we have put down ideas for different names of our newspaper. We Have decided to merge together some of our ideas and have come up with the name of 'The Warrington Evening News', we feel this is a catchy name for a regional newspaper and will fit with multiple slogans.

Logo Research

As part of our research into current regional newspapers, we have looked at the logo's shown below.

The first logo shown here is from the Wigan Evening Post. There are many pros to this logo, one of these being the bold font used for the main title 'Wigan'. The negatives to this logo is the fonts, as you can see the words 'Evening Post' and 'Wigan' are presented in a different font, this is distracting for the reader and makes the layout of the magazine appear un-professional and cheap.

We feel that the layout of this logo is slightly more professional than the logo shown above. However, we are not keen on the colour scheme as we feel the primary colours aren't very subtle. Although we feel that the colours are too bright they do capture the readers attention meaning that there is

One of the features we like about this logo is the use of the varying directions of text, by presenting the 'St Helens' vertical rather than horizontal it forces you, the reader, to spend time working out the newspaper brand which may then entice you to purchase it.

The Warrington Guardian uses a very simple layout for its main logo, as you can see they have used a basic colour scheme focusing only on primary colours. We found this logo and the font used unprofessional and felt it didn't portray the newspaper well. 

After researching into various layouts and logo designs used by current regional newspapers, we found that The Manchester Evening News had the best colour scheme and page layout. We will incorporate their ideas into our own work but also include aspects from the newspapers shown above, after looking at the results from our survey we found that people feel adverts are an important factor in newspapers so we will be sure to create high quality adverts. 

Survey Results

When researching into various newspapers and their target market we created a survey using www.surveymonkey.co.uk. In this survey we asked various questions such as, 'which newspaper do you prefer to read?' From this we offered a multiple choice selection of answers.

The answers we found have allowed us to make important decisions regarding our newspaper. For example, how much our newspaper will cost. As you can see from the slide shown above, the most popular price was between 50p-£1.00. We feel this would be a fair price range for our newspaper and we will do further research into existing newspaper costs before making our final decision. Another question we asked was whether people prefered large blocks of text or captive images. our results found that 58 people liked a newspaper to involve both however 36 people just prefered images. We want our newspaper to attract a middle aged audience and will ensure our stories and adverts fit to that age group.

Existing Newspaper Research

We decided after looking at many of the local newspapers, such as the Wigan Observer, that we liked the simple layout and the bold headings as it makes the information easy to read and grabs the attention of the reader. However we did not like the primary colours used in the Wigan Observer as we felt it was over powering and distracted from the information. We liked the large image that defines the front cover as it advertises the story clearly.

The Warrington Guardian has many pros and cons to the design and layout of the front cover. One of these being the main headline 'PAEDOPHILE WALKS FREE', this striking headline grabs the readers attention and informs the reader a little about what the story will entail without revealing too much of the story. To add to this the cut out around the top image doesn't look very professional and looks out of place along with the bright colour scheme that looks tacky and distracts from the main body of text.         

The Manchester Evening News, we feel, has the best layout out of each of the following newspapers that we have researched. Compared to the others, this paper isn't too overwhelming and has a more clear and sophisticated layout. Another point is that the image on the front cover is of a high quality and gives the reader a clearer understanding of what the story may be about. When we make our own newspaper we will be taking a lot of inspiration from the Manchester Evening News. We also like the use of the right hand side column and vertical page divider as it breaks up the text making it more appealing to the eye. Finally, another feature we took into consideration when analysing the following newspaper was the use of a drop capital which gives the newspaper a more professional look, again another feature that we may use on our own newspaper.  
      

Our first thoughts on this newspaper were that the images used are too overwhelming for the eye and the layout of the page distracts form the main body of text. Also, we did not like the fact the for the title 'the Leigh reporter' capital letters were not for 'the' and 'reporter' which makes the front cover look unprofessional. However, we do like the use of adverts on the front cover. When making our newspaper we will be sure to include adverts but possibly not as many as this newspaper uses on the front cover as they can be distracting. To add to this, the main title 'Wintry weather causes havoc' we feel is a little too small for a main headline. Finally, this newspaper does not really have a colour scheme which makes the page look dysfunctional and doesn't read well. We will make sure to use a set colour scheme when making our newspaper.