Wednesday, 10 October 2012

Survey Results

When researching into various newspapers and their target market we created a survey using www.surveymonkey.co.uk. In this survey we asked various questions such as, 'which newspaper do you prefer to read?' From this we offered a multiple choice selection of answers.

The answers we found have allowed us to make important decisions regarding our newspaper. For example, how much our newspaper will cost. As you can see from the slide shown above, the most popular price was between 50p-£1.00. We feel this would be a fair price range for our newspaper and we will do further research into existing newspaper costs before making our final decision. Another question we asked was whether people prefered large blocks of text or captive images. our results found that 58 people liked a newspaper to involve both however 36 people just prefered images. We want our newspaper to attract a middle aged audience and will ensure our stories and adverts fit to that age group.






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